Internet, Mail, and Mixed-Mode Surveys

Internet, Mail, and Mixed-Mode Surveys

Internet, Mail, and Mixed-Mode Surveys

A comprehensive revision of the definitive guide to developing and conducting effective surveys across all modes
Now thoroughly updated and revised with information about all aspects of survey research, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition provides professionals with practical "how-to" guidelines—grounded in the most current research—on optimally using the Internet, mail, and phone channels to their best advantage.
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Internet, Mail, and Mixed-Mode Surveys